AW25
Yes, DOLLY will celebrate her 20th Anniversary in 2025 and she will introduce her best collections ever together with her bestsellers which made her famous and popular in the first place: DOLLY's iconic pettiskirt tutus were the beginning of the brand.
DOLLY’s Tutus Sold out for 20 years in a row and now to celebrate this 20th anniversary she brings all her famous styles in a new limited edition specially dyed color: Aurora Bubblegum Pink. Made only once, Never again!
Princess Aurora, also known as Sleeping Beauty or Briar Rose, is the inspiration for DOLLY’s new limited color collection. The fairies Flora and Merryweather argue about which color Aurora’s dress needs to be. Flora, like DOLLY, is obsessed with pink and has a strong-willed demeanor, so it’s PINK PLEASE! Like the color of Bubblegum and Aurora’s pink dress.
Photo: The art work for the AW25 campaign has just finished and the look-book is ready. It all starts with our DOLLY mannequin in the studio wearing the new styles. The DOLLY designer also makes all photos and creates all art work for the campaigns and look-books herself too.
DOLLY also introduces some stunning new tutus and dresses in Aurora Bubblegum, so just say PINK PLEASE! And yes, of course did DOLLY make her new styles in her most sold, signature color Ballet Pink too!
Matching DOLLY Merch: The DOLLY designer loves Ballet and the fun Bubblegum Popart and also shares the love of animals with Aurora, so created graphics with her icons and cute animals on many Tees with fun phrases about Pink and Bubblegum to match with the tutus.
SS25
In the spring of 2025 DOLLY will introduce her DOLLY DINER Collection.
The fabulous Dolly World and Dolly Universe sagas continue in the Dolly Diner where you’ll eat and meet Petti Spaghetti: a new style of pettidress with spaghetti straps straight from the stylish ‘50s with its dashing diners. Dine, order yummy yellow honey in your tea and take your adventure further into the universe in your Timeless Tutu dress to eat a donut with your astronaut friends. Go dancing in our new basic ballet dresses or wear during the day to school or play.
Fill up your DOLLY closet with these new DOLLY basics and Let’s Dine & Dance!
… cause they want to wear this everyday anyway!
THE DOLLY DINER COLLECTION IS AVAILABLE ONLINE AND IN STORES FROM FEBRUARY 2025
PINK PLEASE! AND BUBBLEGUM AW25 COLLECTION WILL BE AVAILABLE ONLINE AND IN STORES FROM SEPTEMBER 2025.